Sports Marketing, 5th Edition /

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every eleme...

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Bibliographic Details

Main Authors:	Shank, Matthew (Author), Lyberger, Mark (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2014.
Edition:	5th edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource