SPIKE your Brand ROI : How to Maximize Reputation and Get Results /

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this "creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shif...

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Bibliographic Details

Main Author:	Cehrs, Adele (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Jossey-Bass, 2015.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource