Social Media ROI : Managing and Measuring Social Media Efforts in Your Organization /

Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it The first book about social media written by a business executive for executives Connects the dots between program development, integration, management, and business impact Clearly explai...

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Bibliographic Details

Main Author:	Blanchard, Olivier (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Que, 2011.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource