Social Media, Organizational Identity and Public Relations /

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in...

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Bibliographic Details

Main Author:	Thurlow, Amy (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2018.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource