Social Media in the Marketing Context /

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that...

Full description

Bibliographic Details

Main Authors:	Plume, Cherniece (Author), Dwivedi, Yogesh (Author), Slade, Emma (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Chandos Publishing, 2016.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource