Social Media Data Mining and Analytics /

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social M...

Full description

Bibliographic Details

Main Authors:	Szabó, Gábor (Author), Polatkan, Gungor (Author), Boykin, P. (Author), Chalkiopoulos, Antonios (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2018.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource