Social Media Analytics Strategy : Using Data to Optimize Business Performance /

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...

Full description

Bibliographic Details

Main Author:	Gonçalves, Alex (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Apress, 2017.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource