REPOSITIONING : Marketing in an Era of Competition, Change and Crisis /

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind -a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are f...

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Bibliographic Details

Main Authors:	Trout, Jack (Author), Rivkin, Steve (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2009.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource