Relevance : The Power to Change Minds and Behavior and Stay Ahead of the Competition /

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andrea Coville guides leaders and executives toward the realization that if the...

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Bibliographic Details
Main Author: Coville, Andrea (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: Bibliomotion, 2014.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource

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