Relevance : The Power to Change Minds and Behavior and Stay Ahead of the Competition /

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andrea Coville guides leaders and executives toward the realization that if the...

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Bibliographic Details

Main Author:	Coville, Andrea (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Bibliomotion, 2014.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource