Six Rules of Brand Revitalization : Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition /

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or rev...

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Bibliographic Details

Main Authors:	Light, Larry (Author), Kiddon, Joan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2016.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource