Six Rules for Brand Revitalization : Learn How Companies Like McDonald's Can Re-Energize Their Brands /

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history:...

Full description

Bibliographic Details

Main Author:	Light, Larry (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2009.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource