Secret Sauce /

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows...

Full description

Bibliographic Details

Main Author:	Mills, Harry (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	AMACOM, 2017.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource