Services Marketing, 2nd Edition /

Services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketi...

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Bibliographic Details

Main Author:	Rao, K. (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Pearson India, 2011.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource