Rebuilding the Relationship Between Manufacturers and Retailers /

In the perennial tug of war between manufacturers and retailers, retailers seem to be winning. Today's retail industry is more concentrated than ever - in many industries and markets, a handful of retailers account for a majority of the sales. Their ability to control market access and influenc...

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Bibliographic Details

Main Authors:	Pauwels, Koen (Author), Wang, Qiong (Author), Chatterjee, Sharmila (Author), Zhang, Jie (Author), Scheer, Lisa (Author), Steenkamp, Jan-Benedict (Author), Ailawadi, Kusum (Author), Stornelli, Jason (Author), Dawar, Niraj (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2013.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource