PR 2.0 : New Media, New Tools, New Audiences /

Praise for PR 2.0 "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from...

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Bibliographic Details

Main Author:	Breakenridge, Deirdre (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2008.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource