Return On Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing /

Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebritie...

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Bibliographic Details

Main Author:	Schaefer, Mark (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2012.
Edition:	1st edition.
Subjects:	Social media. Electronic books.
Online Access:	Connect to this electronic resource