Ratings Analysis, 4th Edition /

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Rati...

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Bibliographic Details

Main Authors:	Webster, James (Author), Phalen, Patricia (Author), Lichty, Lawrence (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2013.
Edition:	4th edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource