Promotional Marketing, 2nd Edition /

In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile,...

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Bibliographic Details

Main Author:	Mullin, Roddy (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2018.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource