Rural Marketing : Text and Cases, 2nd Edition /

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management fr...

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Bibliographic Details

Main Author:	Krishnamacharyulu, C. (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Pearson India, 2010.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource