Selling Above and Below the Line /

Cost, service, functionality-good salespeople know the value propositions that speak to frontline managers. But there's another crucial player in the buying decision, with an entirely different set of criteria. Top-level executives evaluate proposals from an "above th...

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Bibliographic Details

Main Author:	Miller, William (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	AMACOM, 2015.
Edition:	1st edition.
Subjects:	Computer network protocols. Electronic books.
Online Access:	Connect to this electronic resource