Segmentation and Lifetime Value Models Using SAS /

Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions...

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Bibliographic Details

Main Author:	Malthouse, Edward (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	SAS Institute, 2013.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource