Predictive Analytics : The Power to Predict Who Will Click, Buy, Lie, or Die /
"The Freakonomics of big data." -Stein Kretsinger , founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new...
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| Format: | eBook |
| Language: | English |
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Wiley,
2013.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
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