Predictive Analytics : The Power to Predict Who Will Click, Buy, Lie, or Die /

"The Freakonomics of big data." -Stein Kretsinger , founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new...

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Bibliographic Details

Main Author:	Siegel, Eric (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2013.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource