Marketing to the Social Web : How Digital Customer Communities Build Your Business /

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing , social media on the Internet...

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Bibliographic Details

Main Author:	Weber, Larry (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2009.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource