Marketing to the Social Web : How Digital Customer Communities Build Your Business /

Praise for Marketing to the Social Web "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully...

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Bibliographic Details

Main Author:	Weber, Larry (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2007.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource