Marketing to Millennials /

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their...

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Bibliographic Details

Main Authors:	Fromm, Jeff (Author), Garton, Christie (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	AMACOM, 2013.
Edition:	1st edition.
Subjects:	Marketing. Consumer behavior. Electronic books.
Online Access:	Connect to this electronic resource