Marketing Strategy from the Masters (Collection /

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprec...

Full description

Bibliographic Details

Main Authors:	Kotler, Philip (Author), Lee, Nancy (Author), Farris, Paul W. (Author), Bendle, Neil (Author), Pfeifer, Phillip (Author), Reibstein, David (Author), Light, Larry (Author), Kiddon, Joan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2010.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource