Marketing Research for Managers, 3rd Edition /
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development...
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Routledge,
2012.
|
| Edition: | 3rd edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
| Summary: | The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples |
|---|---|
| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (392 pages) |
| Format: | Mode of access: World Wide Web. |