Marketing Research for Managers, 3rd Edition /

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development...

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Bibliographic Details

Main Authors:	Crouch, Sunny (Author), Housden, Matthew (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2012.
Edition:	3rd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource