Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era /

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, commun...

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Bibliographic Details

Main Authors:	Dietrich, Gini (Author), Livingston, Geoff (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Que, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource