Marketing in the Public Sector : A Roadmap for Improved Performance /

Praise for Marketing in the Public Sector "Professionally, as an academic turned politician, this book-if published a few years earlier-would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Lee, Nancy (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Pearson, 2006.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource