Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python /

Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, pri...

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Bibliographic Details

Main Author:	Miller, Thomas (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2015.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource