Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From Products to Customers to the Human Spirit (1st edition.). Wiley.
Chicago Style (17th ed.) CitationKotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 3.0: From Products to Customers to the Human Spirit. 1st edition. Wiley, 2010.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing 3.0: From Products to Customers to the Human Spirit. 1st edition. Wiley, 2010.
Warning: These citations may not always be 100% accurate.