Marketing 3.0 : From Products to Customers to the Human Spirit /

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Kartajaya, Hermawan (Author), Setiawan, Iwan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2010.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource