Manager's Guide to Online Marketing /

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media...

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Bibliographic Details

Main Author:	Weaver, Jason (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2013.
Edition:	1st edition.
Subjects:	Marketing. Consumer behavior. Electronic books.
Online Access:	Connect to this electronic resource