Killing Marketing : How Innovative Businesses Are Turning Marketing Cost Into Profit /

Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success-transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is h...

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Bibliographic Details

Main Authors:	Pulizzi, Joe (Author), Rose, Robert (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2017.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource