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How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging.

Bibliographic Details
Main Authors: Chua, Perry (Author), Ilicic, Dann (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: Rockport Publishers, 2008.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource
Description
Summary:How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging.
Item Description:Electronic resource.
Physical Description:1 online resource (192 pages)
Format:Mode of access: World Wide Web.