Logo Savvy /

How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging.

Bibliographic Details

Main Authors:	Chua, Perry (Author), Ilicic, Dann (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Rockport Publishers, 2008.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource