Mobilized Marketing : How to Drive Sales, Engagement, and Loyalty Through Mobile Devices /

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable s...

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Bibliographic Details

Main Author:	Hasen, Jeff (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource