Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition /

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the...

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Bibliographic Details

Main Authors:	Eastman, Susan (Author), Ferguson, Douglas (Author), Klein, Robert (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2012.
Edition:	5th edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource