Maximizing Value Propositions to Increase Project Success Rates /

Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach...

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Bibliographic Details

Main Authors:	Harrington, H. (Author), Trusko, Brett (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Productivity Press, 2017.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource