Mastering the Market Intelligence Challenge /

Multinational companies have invested heavily in emerging economies - over $3 trillion since 1998, by one estimate. Many of these companies, however, have not adapted their products and operations sufficiently to succeed in these markets, and returns have often been mediocre. Even when managers thin...

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Bibliographic Details

Main Authors:	Chari, Murali (Author), Luce, Kimberlee (Author), Thukral, Inder (Author), Akhter, Syed (Author), Murray, Janet (Author), Coulter, Robin (Author), Yeniyurt, Sengun (Author), Townsend, Janell (Author), Lyles, Marjorie (Author), Christensen, Clayton (Author), Bartman, Thomas (Author), van Bever, Derek (Author), Lacity, Mary (Author), Willcocks, Leslie (Author), Kerr, William (Author), Hoàng, Hà (Author), Rothaermel, Frank (Author), Worley, Christopher (Author), Williams, Thomas (Author), Lawler, Edward (Author), Davenport, Thomas (Author), Kudyba, Stephan (Author), Felin, Teppo (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2016.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource