The Truth About Male & Female Markets /

This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats. Marketing to men, marketing to women, and marketing to "übersexuals"... Sexual identity is an important component of a consumer's self-co...

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Bibliographic Details

Main Author:	Solomon, Michael (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2010.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource