The Money-Raising Nonprofit Brand : Motivating Donors to Give, Give Happily, and Keep on Giving /

Why commercial-style branding doesn't work for nonprofits-and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider...

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Bibliographic Details

Main Author:	Brooks, Jeff (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2014.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource