Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market /

Bibliographic Details

Main Author:	Krentzel, Georg August (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Subjects:	Marketing. Consumer behavior. Consumers' preferences. Electronic books.
Online Access:	Connect to the full text of this electronic book