The Marketing Plan, 4th Edition /

Even if you've created marketing plans before-it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand ne...

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Bibliographic Details

Main Author:	LUTHER, William (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	AMACOM, 2011.
Edition:	4th edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource