APA (7th ed.) Citation

Papadakos, T., Smith, A., Bernarda, G., Pigneur, Y., & Osterwalder, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Papadakos, Trish, Alan Smith, Gregory Bernarda, Yves Pigneur, and Alexander Osterwalder. Value Proposition Design: How to Create Products and Services Customers Want. 1st edition. Wiley, 2014.

MLA (9th ed.) Citation

Papadakos, Trish, et al. Value Proposition Design: How to Create Products and Services Customers Want. 1st edition. Wiley, 2014.