Value Proposition Design : How to Create Products and Services Customers Want /

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical bo...

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Bibliographic Details

Main Authors:	Papadakos, Trish (Author), Smith, Alan (Author), Bernarda, Gregory (Author), Pigneur, Yves (Author), Osterwalder, Alexander (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2014.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource