The Key to Social Media Success Within Organizations /
In this article, the authors show that although the use of social media can be an extremely valuable way to enrich a company's culture and enhance its productivity, it isn't a sure thing. Based on a survey of 1,060 executives about their experience with social media and a number of indept...
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Bibliographic Details
| Main Authors: |
Kane, Gerald
(Author),
Griffith, Terri
(Author),
Elfenbein, Hillary
(Author),
Orlikowski, Wanda
(Author),
Shipilov, Andrew
(Author),
Huy, Quy
(Author) |
|---|
| Corporate Author: |
Safari, an O'Reilly Media Company |
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| Format: | eBook
|
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| Language: | English |
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| Published: |
MIT Sloan Management Review,
2012.
|
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| Edition: | 1st edition. |
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| Subjects: | |
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| Online Access: | Connect to this electronic resource
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